Product Marketing

University of Washington Professional and Continuing Education ETPL
In this one-course specialization, you'll explore how to identify and effectively communicate a products value to maximize customer adoption and sales. You'll learn to design product marketing strategies that are steeped in customer, company and competitive market research. Youll learn why product marketing plays a critical role in the tech industry, and you'll discover how you can influence any product roadmap. You'll learn about marketing in the age of AI, and well also examine product lifecycles, pricing, packaging and real-world go-to-market strategies.

Financial information

Total tuition

$2,095.00

Total required fees

$0.00

Books and supplies

$0.00

Locations

Online

Instructional methods

Online, E-learning, or Distance Learning

Is this program offered on evenings and weekends?

Yes

Program details

12 Weeks

Length of training

Certificate

Award type

3.6

Credits

N/A

Clock Hours

Additional details

Award name

Certificate of Completion

Education Prerequisites

No Selection

Prerequisite courses and other requirements

Is this program approved to train veterans?

No

Program languages

English

Certification/license obtained as part of training program

Certification/license test preparation provided

Employment performance results

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.

Top industries for graduates

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.

Student characteristics

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.