In this one-course specialization, you'll explore how to identify and effectively communicate a products value to maximize customer adoption and sales. You'll learn to design product marketing strategies that are steeped in customer, company and competitive market research. Youll learn why product marketing plays a critical role in the tech industry, and you'll discover how you can influence any product roadmap. You'll learn about marketing in the age of AI, and well also examine product lifecycles, pricing, packaging and real-world go-to-market strategies.