An official website of Washington State government
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
What a marketing manager does
Become a marketing manager
If you enjoy doing these activities, you might make a good marketing manager
- Listening to others, not interrupting, and asking good questions.
- Talking to others.
- Noticing a problem and figuring out the best way to solve it.
- Measuring how well a system is working and how to improve it.
- Thinking about the pros and cons of different options and picking the best one.
Discover what you could earn in Washington
- Typical hourly rate is $79 per hour with a typical salary of $154,400 per year.
- Half of workers earn between $46 and $121 per hour.
- Half of workers earn an annual salary between $50,000 and $190,900 per year.
- 55% of individuals in this occupation have been employed in every quarter of the past year.
Part-time
- The typical hourly rate for part-time workers is $37 per hour with a typical salary of $38,200 per year.
- 23.7% of individuals in this occupation worked part-time during the past year.
Marketing Manager job outlook
- There are 8,397 workers in this occupation in Washington.
- There are 1,581 openings per year in this occupation in Washington.
Multiple Jobs
- 2% of individuals in this occupation worked for more than one employer.
- 12% of individuals in this occupation held a position in another.