The science of marketing is always evolving. Staying on top of it takes the right skills and education. If you're looking to advance in your current role or explore the technical aspects of marketing, an M.S. in Marketing Analytics could be a great next step. This marketing masters degree program teaches you how to: Utilize powerful research to drive strategy. Understand analytics tools. Implement a data-driven approach to marketing, Helps companies better understand their consumers and grow their bottom line. The marketing analytics masters degree also includes an experiential-learning capstone course that culminates with an application in communication, collaboration, critical-thinking, and problem-solving where you'll put your marketing analytics skills to work on an actual client project.