The Associate of Applied Science in Marketing Management provides students with practical, hands-on experience in both traditional and digital marketing. Greater emphasis is placed on the intersection of marketing strategy with business management and decision-making. Courses in advertising, relationship marketing, marketing research, measurement and analytics, international marketing, multicultural marketing, and sales offer students instruction in areas that match employer needs. The program requires students to assume a management viewpoint, and develop appropriate marketing strategies that employ their newly honed skills.