Facebook. Twitter. LinkedIn. Instagram. If you want to learn how to use these and other social media tools to effectively promote a product or service, the social media marketing certificate is for you. In this program, you'll gain a working knowledge and hands-on experience in the field of social media marketing. Whether you are an experienced professional who wants to update your marketing, public relations, and advertising skills; or a student seeking to enter the field of social media marketing, this program prepares you with the practical skills to reach customers in powerful and creative ways.