Marketing

Western Governors University (WGU) Washington ETPL
This online marketing degree is designed to be high impact, giving you the skills you need to position yourself as a top marketer. You'll be prepared to stand out with your understanding in traditional marketing concepts, along with knowledge in digital and emerging methods, data literacy, and customer-focused strategies. WGUs Bachelor of Science in Marketing online degree is an affordable program focused on preparing you for a variety of careers in sales, promotion, and management. This online marketing degree focuses specifically on the critical skills you need to thrive, including digital marketing, consumer behavior, marketing analytics, sales management, branding, content creation, communication, and more. You'll study and analyze consumer behavior as you learn how to develop strategies for various products and services, preparing you to work on teams in a variety of industries. Getting this marketing degree online will enhance your skills and credentials, ensuring you are prepared for an exciting career path in marketing management, marketing strategy, brand management, event planning, sales, content marketing, digital marketing, and many more areas.

Financial information

Total tuition

$31,705.00

Total required fees

$0.00

Books and supplies

$2,065.00

Locations

Western Governors University (WGU) Washington, Online

Instructional methods

Online, E-learning, or Distance Learning

Program details

4 Years

Length of training

Bachelor

Award type

118

Credits

N/A

Clock Hours

Additional details

Award name

BS

Prerequisites

No Selection

Prerequisite courses

No

Other prerequisites

High School Diploma

Program languages

English

Certification/license obtained as part of training program

N/A

Certification/license test preparation provided

N/A

Employment performance results

Program type

Marketing/Marketing Management, General

Completion rate

43%

Employment rate

79%

Typical (median) hourly earnings

$33.12

Typical (median) annual earnings

$62,524.00

Top industries for graduates

Program type

Marketing/Marketing Management, General

Professional, Scientific, Technical Services

14%

Wholesale Trade

13%

Finance and Insurance

11%

Retail Trade

10%

Manufacturing

9%

Student characteristics

Enrollment
Number of students completing the program
128
Completion rate
43%
Average number of students who completed each year
64
Gender
Male
43%
Female
57%
Race
American Indian or Alaska Native
3%
Asian
6%
Black or African American
5%
Hispanic
12%
Native Hawaiian or Other Pacific Islander
0%
White
67%
Multi-racial
7%
Other
0%
Age
Under 20
1%
20 to 29
47%
30 to 39
32%
40 to 49
14%
50 and over
6%
Prior education
No high school diploma/GED
0%
High school diploma/GED, but no college experience
0%
Some college experience, but no degree
0%
Certificate or AA
81%
BA or higher
19%