The Associate in Applied Arts and Sciences degree and Certificate are designed to provide students with the knowledge and skills in the marketing field to enter the workforce directly upon completion of the degree or certificate. Shoreline Community College works closely with local advisory committees comprised of industry professionals to ensure students receive the knowledge and skills currently in demand by employers in the field. Business relies heavily on marketing to promote products and services. Marketers study cultural trends, consumer demands and buying habits. They assist with decisions on distribution channels, pricing strategies and product promotion to attract potential and satisfied customers. They also work to enhance the public image of businesses. The Marketing program provides a strong foundation of general business and marketing principles, including retailing, professional selling, advertising, e-business, event marketing and international business.