The Applied Business Management (ABM) program prepares graduates to plan, organize, direct, and control the functions and processes of a firm or organization. Its courses train graduates to enter in-demand positions in human resources and digital marketing. The program also offers an entrepreneurship track to serve small-business development interests in the colleges trades programs and in the community. All program courses emphasize applied, hands-on, project-based learning beginning with foundational courses. They progress to in-depth training in their chosen specialization. Courses are primarily hybrid (part onsite, part online) with in-person sessions taught by industry experts to apply theory across relevant contexts.