Students who earn this certificate will build on essential writing skills, including the ability to make appropriate choices in style, grammar, and mechanics. Courses included in this certificate will build the skills necessary to create effective messages with clearly defined purposes for target audiences both on and off-line, utilizing writing styles and communication strategies appropriate for various channels and modes of communication. Toward that end, students will learn to perform research when appropriate to support clearly defined business purposes and to understand and implement both textual and non-textual styles of communication. Students who are awarded this certificate will earn at least a 3.0 grade in all courses.