OverviewIn the Paid Search Professional with OMCP Certification program, youll gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines relate to each other. You will also receive a comprehensive Pay Per Click (PPC) and Conversion Optimization training. The program incorporates the latest trends and tips in Display Advertising and includes a specialized training in paid social media advertising in which youll explore the advertising opportunities of Facebook, YouTube, and other top social media channels. Students in the program also have access to live monthly workshops (webinars) conducted by their instructors. Six (6) to eight (8) Workshops are offered each month that cover a variety of relevant online marketing topics.Students will be eligible for Online Marketing Certified Professional (OMCP) certification upon successful completion of the program. ObjectivesBy completing the Paid Search Professional with OMCP Certification, youll be able to:Explain how each discipline works, and how the disciplines work togetherPlan, create, launch, and evaluate the effectiveness of Paid Search marketing campaignsDefine what conversion means in the context of your business model and goals Test multiple landing page layouts and concepts and evaluate the resultsKnow when and how to take advantage of the advertising opportunities of top social media channels Register for the Online Marketing Certified Professional (OMCP) certificationDetailsReputably trained and certified online marketing professionals are in high demand in the job market, and the need for experts in Paid Search is expanding rapidly. Use your Pay Per Click (PPC) skills to enhance your own online business, become a PPC consultant, or work in the PPC marketing department of a corporation.In this program, youll gain the skills you need to enter the field of Paid Search Marketing. For those already working in the field, this program will provide you with a formal education and certification that you may need in order to further your career. In addition, youll qualify for membership in the Online Marketing Certified Professional (OMCP). This professional association is currently at the forefront of establishing online marketing industry standards for training and continuing professional development. Upon completion of the program, you will master the skills to confidently plan, create, and launch effective paid search c