Specialization in AI-Powered Product Marketing

University of Washington Professional and Continuing Education ETPL

In today’s hyper-accelerated marketplace, building a great product is only half the battle. To ignite customer demand, product marketers must craft compelling narratives that resonate deeper and faster than the competition. Generative AI has become a foundational pillar of that work, accelerating every stage of the product marketing process.

This one-course specialization prepares you to be job-ready for product marketing in the age of AI. You’ll use AI to gain insights into market trends, analyze target audiences and understand the competitive landscape. You’ll learn how to communicate value in ways that maximize adoption and apply leading-edge AI tools to solve complex marketing challenges at scale. Finally, we’ll examine why go-to-market strategies succeed or fail, and you’ll bring it all together with a comprehensive, AI-enhanced strategic marketing plan.

*Program cost, fees, and textbooks vary, check website or call for more information.

Visit the program website Enrollment Services Enrollment Coach (206) 685-6317 enroll@pce.uw.edu

Financial information

Total tuition

$1,995.00

Total required fees

$55.00

Books and supplies

$0.00

Locations

Online

Instructional methods

Online, E-learning, or Distance Learning

Is this program offered on evenings and weekends?

Yes

Program details

11 Weeks

Length of training

Certificate

Award type

N/A

Credits

N/A

Clock Hours

Additional details

Award name

Certificate of Completion

Education Prerequisites

None

Prerequisite courses and other requirements

See Website

Is this program approved to train veterans?

Program languages

English

Certification/license obtained as part of training program

N/A

Certification/license test preparation provided

N/A

Employment performance results

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.

Top industries for graduates

Careers for graduates

Statewide earnings and employment trends for related jobs

Career Title	Typical annual earnings	Employment outlook (openings/year)
Market Research Analysts and Marketing Specialists	$115,800	3,951
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products	$96,200	3,277
First-Line Supervisors of Non-Retail Sales Workers	$94,000	1,057
Sales and Related Workers, All Other	$65,200	469
First-Line Supervisors of Retail Sales Workers	$61,200	4,725

Student characteristics

Enrollment
Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.
Gender
Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.
Race
Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.
Age
Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.
Prior education
Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.