In this one-course specialization, you'll explore social media marketing fundamentals and emerging trends. You'll learn how to understand your audience, manage content and calendars, engage online communities, and measure your performance with tools such as Sprinklr and Sprout. You'll also explore legal and ethical considerations and learn to protect your online reputation. Get ready to go beyond posts and likes; learn the social media marketing skills, strategies and breakthrough tactics you need to succeed in today's attention economy..