In this course, you'll get an introduction to key marketing concepts and basic skills. You'll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you'll learn how to understand consumer behavior, size up the competition and engage customers through effective marketing channels. You'll also get an introduction to the variety of specialties in modern marketing, from roles on the creative side to working with marketing technologies. In the end, you'll bring it all together as you create your own marketing materials and develop an original marketing plan.