Marketing Foundations

University of Washington Professional and Continuing Education ETPL
In this course, you'll get an introduction to key marketing concepts and basic skills. You'll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you'll learn how to understand consumer behavior, size up the competition and engage customers through effective marketing channels. You'll also get an introduction to the variety of specialties in modern marketing, from roles on the creative side to working with marketing technologies. In the end, you'll bring it all together as you create your own marketing materials and develop an original marketing plan.

Financial information

Total tuition

$1,045.00

Total required fees

$0.00

Books and supplies

$0.00

Locations

Online

Instructional methods

Online, E-learning, or Distance Learning

Is this program offered on evenings and weekends?

Yes

Program details

11 Weeks

Length of training

Certificate

Award type

2.4

Credits

N/A

Clock Hours

Additional details

Award name

Certificate of Completion

Education Prerequisites

No Selection

Prerequisite courses and other requirements

Is this program approved to train veterans?

No

Program languages

English

Certification/license obtained as part of training program

Certification/license test preparation provided

Employment performance results

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.

Top industries for graduates

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.

Student characteristics

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.