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Brand Management
University of Washington Professional and Continuing Education

Brand Management

University of Washington Professional and Continuing Education ETPL
In this one-course specialization, you'll learn to build, manage and optimize brands that drive sales and inspire loyalty. We'll cover a range of brand marketing principles from brand architecture to brand identity to brand resilience and you'll understand how branding and marketing practices work hand-in-hand. You'll discover what's unique about managing brands in the digital age, and you'll delve into brand positioning, brand extensions and other practical techniques to manage brands across a variety of channels and consumer touchpoints.
Visit the program website Enrollment Services Enrollment Coach (800) 506-1325 ext. enroll@pce.uw.edu

Financial information

Total tuition

$2,095.00

Total required fees

$0.00

Books and supplies

$0.00

Locations

Seattle, Online

Instructional methods

Online, E-learning, or Distance Learning

Is this program offered on evenings and weekends?

Yes

Program details

11 Weeks

Length of training

Certificate

Award type

N/A

Credits

N/A

Clock Hours

Additional details

Award name

Certificate of Completion

Education Prerequisites

No Selection

Prerequisite courses and other requirements

Is this program approved to train veterans?

No

Program languages

English

Certification/license obtained as part of training program

Certification/license test preparation provided

Employment performance results

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.

View statewide earnings and employment trends for related jobs ›

Top industries for graduates

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.

Student characteristics

Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.