In this one-course specialization, you'll learn to build, manage and optimize brands that drive sales and inspire loyalty. We'll cover a range of brand marketing principles from brand architecture to brand identity to brand resilience and you'll understand how branding and marketing practices work hand-in-hand. You'll discover what's unique about managing brands in the digital age, and you'll delve into brand positioning, brand extensions and other practical techniques to manage brands across a variety of channels and consumer touchpoints.