The Innovation and Entrepreneurship major encourages the development of an entrepreneurial mindset which recognizes the significance of the innovation process. Market opportunities and the risks of new ventures and initiatives are explored and students learn to transform opportunities into financial, cultural or social value for others. Students learn how to apply the tools of management, marketing, finance and accounting to their own start-up business, or use them to improve an existing one. The degree is comprised of a wide variety of courses that prepare students to apply practical business skills to bring business ideas to life and sustain those through implementation, growth and into maturity.