Digital marketing involves so much more than writing clever Instagram captions. Its a true competitive advantage that leads businesses to profit, and its the future of the marketing profession. In this course, you will get hands-on experience with Facebook Ads, Google AdWords, Google Analytics, and conducting SEO research and optimization. Youll also dive into the world of metrics and learn to measure the success of your campaigns. The course provides students with a solid foundation in marketing fundamentals from segmenting a market to developing customer insight and combines it with hands-on training in creating engaging content, as well as paid and unpaid tactics for acquiring and retaining users.