Students will learn core business practices, principles, and theories allowing them to make immediate and significant contributions in the workplace. Students will gain the knowledge, skills, and abilities necessary to coordinate human, financial and material resources to achieve organizational objectives while adhering to government guidelines. Students completing the Social Media Marketing track will also be able to: Describe SMART social media goals to achieve successful online campaigns. Evaluate a company's current situation, isolate social media issues and provide solutions by identifying appropriate social media marketing portals to influence consumer and improve the company's reputation. Create a social media marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics. Use analytics to monitor and evaluate progress.