Marketing and Entrepreneurship
Green River Colleges' Bachelor of Applied Science (BAS) in Marketing and Entrepreneurship will provide graduates with the skills and abilities to perform market research, product development, product management, digital marketing and e-commerce, promotions development and management, sales and business development, and project management. Students will also learn supporting business topics such as accounting, business planning, and operations. In addition, graduates of this degree program will be prepared to start and grow new ventures. This degree is designed to prepare students for employment in a variety of marketing positions, including: market research analyst, marketing specialist, business analyst, product manager, sales representative, and social media manager. The skills learned in this degree can be applied in organizations ranging from small startups to large, well-established businesses. The BAS in Marketing and Entrepreneurship enables individuals with associates degrees to combine their lower-division technical or transfer preparation with upper-division credits in business, marketing and entrepreneurship. The result is a practical, application-oriented, Bachelors degree. The BAS in Marketing and Entrepreneurship also combines the breadth and academic rigor required for students who wish to continue their studies at the Masters level.