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Storytelling and Content Strategy
University of Washington Professional and Continuing Education

Storytelling and Content Strategy

University of Washington Professional and Continuing Education ETPL
In this three-course certificate program, we'll explore proven techniques for creating a powerful cross-channel content strategy. You'll study storytelling principles for engaging users in compelling ways. We'll investigate methods to evaluate the user experience and tailor your approach to specific scenarios. We'll also cover key data and measurement tools that help you understand your audience and achieve your content goals.
Visit the program website Enrollment Services (800) 506-1325 enroll@pce.uw.edu

Financial information

Total tuition

$4,035.00

Total required fees

$0.00

Books and supplies

$0.00

Locations

Online

Instructional methods

Online, E-learning, or Distance Learning

Program details

8 Months

Length of training

Certificate

Award type

9

Credits

N/A

Clock Hours

Additional details

Award name

Certificate

Prerequisites

No Selection

Other prerequisites

N/A

Program languages

English

Certification/license obtained as part of training program

N/A

Certification/license test preparation provided

N/A

Employment performance results

Program type

Web/Multimedia Management and Webmaster

Completion rate

80%

Employment rate

82%

Typical (median) hourly earnings

$46.23

Typical (median) annual earnings

$89,190.00
View statewide earnings and employment trends for related jobs ›

Top industries for graduates

Program type

Web/Multimedia Management and Webmaster

Professional, Scientific, Technical Services

18%

Information

16%

Education

16%

Other Industries

13%

Administrative Support

13%

Student characteristics

Enrollment
Number of students completing the program
166
Completion rate
80%
Average number of students who completed each year
55
Gender
Male
18%
Female
82%
Race
American Indian or Alaska Native
0%
Asian
24%
Black or African American
6%
Hispanic
18%
Native Hawaiian or Other Pacific Islander
0%
White
52%
Multi-racial
0%
Other
0%
Age
Under 20
0%
20 to 29
26%
30 to 39
45%
40 to 49
22%
50 and over
7%
Prior education
No high school diploma/GED
0%
High school diploma/GED, but no college experience
0%
Some college experience, but no degree
0%
Certificate or AA
0%
BA or higher
0%