Designed to provide a thorough overview of Social Media, this certificate will provide a practical introduction to use the use of current social media tools and their applications for the marketing professional. Exploring the varying use of tools used in consumer-generated media, viral videos, blogs, social networks, mobile phone apps and other contemporary platforms. Students will apply them to the fields of mobile, internet, and word-of-mouth marketing, business, social networks, and media communications. Students will develop skills and hands-on utilization of these tools that have impacted the consumption of products, media, ideas and social relationships. The certificate also includes a comprehensive career consultancy and outplacement service and support that will allow for each participant to develop a strategic plan to help find employment and leverage the training. The career counseling is highly relevant based on input from human resources and hiring managers throughout the Puget Sound area. The outplacement support is comprised of a three day workshop to assist participants in developing: (1) Career Search Mastery: developing a strategic plan to help find jobs at your dream company, whether or not they are advertised; and to develop a list of target companies that are aligned with your values, short & long-term career plans; (2) Interviewing Mastery: learning how to leverage proven psychology to build rapport and make positive first impression with any interviewer; and leverage expertise questions to demonstrate immediate credibility and overcome skeptics; (3)Resume Mastery: position you as the best candidate by developing a unique differentiating value proposition; and restructure resume bullets that tell a story and help sell your qualifications.