Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. 

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Employment Outlook	Growth Rate 3.6% Openings Per Year 1,581
Wages	Median Hourly $71 per hour Average Annual $164,630 per year
Education Needed	Most of these occupations require a four-year bachelor's degree, but some do not.
Education Available in Washington	Apparel and Textile Marketing Management Consumer Merchandising/Retailing Management Digital Marketing Marketing Research Marketing, Other Marketing/Marketing Management, General Pharmaceutical Marketing and Management
Related Occupations	Advertising and Promotions Managers Advertising Sales Agents Agents and Business Managers of Artists, Performers, and Athletes Education Administrators, Postsecondary Financial Managers Medical and Health Services Managers Producers and Directors Securities, Commodities, and Financial Services Sales Agents Transportation, Storage, and Distribution Managers